Hey everyone, I've been ramping up my ad budget lately and it's got me thinking a lot about this jump from spending like $20k–$30k a month to pushing into the $100. Back when I first hit five figures consistently, I relied super heavily on those automated alerts in Meta—budget pacing warnings, spend caps triggering notifications, performance dips pinging my phone at 2 a.m. It felt efficient, you know? But now that things are getting bigger, I'm wondering how crucial real human support actually becomes versus just leaning on the platform's bots and rules. Has anyone else noticed the alerts start feeling less reliable at higher spends, like they miss weird anomalies or don't catch creative fatigue fast enough? Curious what you've experienced when crossing that threshold—does having someone you can ping directly make a noticeable difference in keeping things stable?
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Man, I totally get where you're coming from with that shift. For me, once we crossed into six figures monthly, those automated alerts were still handy for quick flags, but they weren't enough on their own anymore. The platform's rules catch obvious stuff like sudden CPA spikes, but they don't always explain why something's off—like when audience overlap starts killing efficiency or a new iOS change quietly tanks attribution. Having direct human input, even just occasional check-ins with someone who really knows your account, helped spot those subtle patterns way faster. I ended up leaning on a mix: automation for the daily grind and real people for the bigger-picture tweaks. If you're curious about digging deeper into balancing the two, I found some solid personal takes over at https://www.chadathainorman.com/ that resonated with my own trial-and-error phase. It's not about ditching alerts entirely, just knowing when a human eye catches what the machine overlooks. Saved me some expensive headaches, that's for sure.